Just to archive this link: http://www.economist.com/science/displaystory.cfm?story_id=13176775
It's to an Economist article which quotes findings that although the average number of friends on FB is 120, the intimate circles of friends people are regularly, actively, in contact (Men=7, Women=10) is no bigger than pre-social-networking:
Quote: "people who are members of online social networks are not so much “networking” as they are “broadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle,” says Lee Rainie, the director of the Pew Internet & American Life Project, a polling organisation. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."
Social networking as social broadcasting...
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